Available in over 30 countries worldwide, Don Papa Rum is the first premium single island rum from the Philippines, now ranked the third largest rum market in the world next to India and USA. We were tasked with developing a creative platform that would bring the brand’s rich story to life in a way that authentically drew on its exotic origins.
The idea “Sugarlandia is Calling” was created to launch the brand for the first time on a global scale. Not just a creative platform, the idea is an invitation for those with an adventurous spirit to follow their instincts and explore the world of Don Papa. Digital content was created to transport viewers to the island of Sugarlandia, a place that resides in both the real world and our minds.