#SupergaTalk #SupergaTalk #SupergaTalk #SupergaTalk #SupergaTalk

#SupergaTalk

Superga briefed us to bring their global brand idea of "If these shoes could talk" to life in South Africa. We created a campaign that encouraged our target market to get out there, experience what SA Superga South Africa briefed us to bring their global brand idea of "If these shoes could talk" to life in South Africa. We created a campaign that encouraged our target market to get out there, experience what SA has to offer and come back with stories to tell. The 2 month campaign targeted consumers on social media platforms and encouraged them to take part in one of 25 real world activations. Interestingly, 46% of global conversations around the Superga brand were from South Africa over the course of the campaign.